Frescobol Carioca – improving mobile experience and navigation for a Brazilian lifestyle brand

Client: Frescobol Carioca

Role: UI Design

Year: 2017

Frescobol Carioca is a luxury swimwear brand that needed to refresh their homepage with an emphasis on mobile shopping experience.

Working closely with brand’s online marketing managers I refreshed the look of the desktop and mobile homepage, enabling better SEO solutions and navigation, especially on small screen devices.

Mobile screens – categories visible on the homepage improving navigation to the right item. 

Full bleed imagery on the homepage and improved header.

Editorial style content spots on the homepage leading to product listing pages and improving SEO ratings.

Clean, structured footer highlighting newsletter subscription.